How We Design for Trust

A TEDTalk by Airbnb Co-founder Joe Gebbia

Airbnb Co-founder Joe Gebbia bet the company on the belief that people would trust each other enough to stay in one another’s homes. How did Airbnb overcome the stranger-danger bias? Through good design. Watch his TEDTalk to find out how.

 

The following companion articles give a deeper dive into how we approach trust from a design and research lens:

Designing for Trust by Charlie Aufmann (Experience Design Lead)

Building for Trust by Judd Antin (Head of Research), and Riley Newman (Head of Data Science).

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