Defining Content Strategy

Once found primarily in marketing teams and digital agencies, content strategists have expanded into many other fields and specialties, like product and conversational design. And while we’re excited to see the role evolve, it’s certainly not getting any easier to explain what it is we “do” at cocktail parties.

In conversation with Kristina Halvorson, the CEO and founder of Brain Traffic and founder of Confab Events, and a great panel of speakers from Airbnb, Slack, and Mule Design, we’ll dive into a topic many of us are familiar with—how the heck do we define “content strategy”?