Content Strategy for Conversational Interfaces
Content Strategy Manager Elena Ontiveros at Talk UX Conference
Talk UX ConferenceOctober 18, 2018
Joseph B. Martin Conference Center at Harvard Medical School 77 Avenue Louis Pasteur Boston MA 02115
Messaging apps are changing how, when, and where people talk to their favorite businesses. With technology that automates transactions, customer service, and conversations like never before, how do you create a user experience that also feels human?
In this session, Airbnb Content Strategy Manager Elena Ontiveros will discuss balancing business goals with user experience, adapting voice and tone for this communication channel, setting appropriate expectations for bot performance, and managing interactions that don’t go as planned.