Becoming the Impact Researcher

Research creates value by helping to shape the work and decisions of cross-functional partners—business leaders, product managers, designers, etc. The measure of a great researcher is the influence she or he wields, and the impact of that influence on the thoughts, plans, actions, and output of others.

One powerful way to generate influence is to create novel structures that give shape to the problems that others are tackling. Through a series of case studies, Airbnb Research Manager Yoni Karpfen will illustrate strategies for designing frameworks that shape the ways product teams tackle design challenges.