Airbnb Design in San Francisco
Alex Anderson Speaks at Design Gurus Summit.
Branding for the 21st Century and BeyondTuesday, September 19
JCCSF 3200 California St, San Francisco, CA 94118
Is traditional branding dead? Has social media nullified the power of televised narrative storytelling and the 30-second spot? Is the user experience now the brand narrative? Most agree that branding has evolved significantly in this century over the last. But, few agree on what approach to now take in the 21st century. Our panel of experts will discuss how branding has been impacted by social media, the decline of television and the emergence of new platforms. Find out what top companies do to make their brand a competitive advantage.