Airbnb Design in San Francisco

Alex Anderson Speaks at Design Gurus Summit.

Events — Alex Anderson

Is traditional branding dead? Has social media nullified the power of televised narrative storytelling and the 30-second spot? Is the user experience now the brand narrative? Most agree that branding has evolved significantly in this century over the last. But, few agree on what approach to now take in the 21st century. Our panel of experts will discuss how branding has been impacted by social media, the decline of television and the emergence of new platforms. Find out what top companies do to make their brand a competitive advantage.

Alex is a Creative Lead in Airbnb’s Art Department, a cross-functional team of creative storytellers. Her work bridges product and marketing to highlight Airbnb's diverse community, and to connect travelers to richer, more local experiences.

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