Designing End-to-End Experiences

Alex Schleifer, VP of Design at Airbnb, discusses how mission, design, and trust come together at Airbnb to drive conversion rates — but more importantly, user experience. He talks about the inseparability of product and marketing, and how creativity at the top drives that partnership. He also discusses how that permeation of creative energy through all rungs of the ladder has begun to change the role of the agency. Read or listen here.