Introducing Airbnb Cereal
Since Airbnb was founded, we’ve tried on a number of typefaces. Everything we’ve used worked in the moment, but never felt distinctly us. As we neared our 10 year anniversary, we felt ready to craft something that met our increasing need for character, function, and scale.
We set out to create something that could differentiate our brand, meet our readability standards, and be utilized both on and off-screen. This typographic new beginning spans both brand marketing and design language systems, and has a quirky name to boot.