Storytelling 101

Keenan Cummings shares tips on how to affect organizational change by leveraging stories.

Storytelling makes products, teams and companies. It’s telling your customers why they should care, your team why they should invest their best selves into their work, and yourself where all this effort is taking you.

In this Front Conference talk, Airbnb Design Manager Keenan Cummings shares tips on good storytelling based on his experience leveraging stories to convince investors, peers, colleagues, and himself what matters.

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