How We Design for Trust
A TEDTalk by Airbnb Co-founder Joe Gebbia
Airbnb Co-founder Joe Gebbia bet the company on the belief that people would trust each other enough to stay in one another’s homes. How did Airbnb overcome the stranger-danger bias? Through good design. Watch his TEDTalk to find out how.
The following companion articles give a deeper dive into how we approach trust from a design and research lens:
Designing for Trust by Charlie Aufmann (Experience Design Lead)
Building for Trust by Judd Antin (Head of Research), and Riley Newman (Head of Data Science).